Online Marketing Manager (m/f/d)

Do you want to move the (digital) world with us?

As Online Marketing Manager you work closely with the Marketing, Sales and Product Management colleagues to identify key prospects and develop marketing campaigns to increase awareness and lead generation. Your focus will be on performance marketing and you will be responsible for the development, implementation, management and measurement of digital multichannel campaigns to attract identified target accounts.

Your tasks

  • Further develop our online marketing strategy to increase lead generation
  • Plan and execute cross-channel marketing campaigns, connecting Marketing Automation, Social Media, SEA etc.
  • Track, analyse and interpret campaign & website KPIs to identify optimization potential
  • Report results to your team and management on a regular basis
  • Develop concrete measures & content to optimize website and campaign performance
  • Align the Marketing and Sales Teams in establishing account profiles and target personas
  • Further develop and optimize lead qualification and lead follow-up (MQL/SQL)

Your profile

  • You have gained relevant work experience in online marketing and/or a university degree with focus on marketing
  • You can design and manage cross-channel online campaigns and evaluate their success
  • You have experience in setting up & manage Marketing Automation campaigns as well as nurturing leads within the sales funnel
  • You are familiar in handling online marketing tools such as Google Analytics, Google Tag Manager, Google Optimize, Google Ads, Sistrix, Ryte
  • You enjoy working in international teams and are fluent in English (spoken and written)
  • With your open-minded and communicative manner, you can work flexibly and successfully in interdisciplinary and diverse teams
  • You’ve a strong hands-on mentality and distinguish yourself through customer-oriented thinking, an analytical mind, reliability and project management skills

Benefits

  • Flexible working hours
  • 30 days holiday, 24th and 31th December free
  • Bonus model
  • Capital-forming benefits
  • Occupational pension provision
  • Structured induction
  • Training programs at PTV Academy
  • Departmental and coporate events
  • Fitness center at the Headquarters in Karlsruhe
  • Free drinks and fruit
  • Subsidized canteen
  • Jobbike
  • and a lot more

Conditions

  • Location: Headquarters Karlsruhe 
  • Career level: Professionals
  • Contract type: Fulltime with 40 hours/ week

Become part of a team that moves the world forward!

PTV software makes mobility safer, more efficient and environmentally friendly.
Our innovative solutions support our customers in transport logistics, transport planning and traffic management.

The PTV Group is an international group of companies with more than 20 branch offices on all continents around the globe. We currently have around 900 employees worldwide committed to delivering high-performance solutions. The company generates more than 116 million euros in annual sales. Its German headquarters, located in Karlsruhe, one of Europe's most crucial technology regions, is the company’s centre of innovation and development. For four decades, the PTV Group has been providing software, consulting and support services designed to make our mobility safer, more efficient and more sustainable.
 
  • Frau Ann-Kathrin Speck
  • +49 721 9651-7504